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van der Goot, Margot J.: van Reijmersdal, Eva A.: Kleemans, Mariska:
Age differences in recall and liking of arousing television commercials.
[2015]
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Kleemans, Mariska (1)
van Reijmersdal, Eva A. (1)
van der Goot, Margot J. (1)
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adult
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advertising
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advertising effect
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advertising object
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age difference
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audience behaviour
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brand
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commercial programme
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evaluation
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memory
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online survey
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2015
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english
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Communications
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